The Series
Every Something Dope format is a different door into the same community. From the studio-based Pass The Aux flagship to the genre-specific series and the full-production concerts, each room is built for a different kind of artist and audience.
Studio series · Since 2022 · LA → Global
The flagship discovery engine.
Artists play music in real recording studios, connect with peers and industry, receive feedback, and walk out with content. This is the room where Lekan, Genwunner, and others stepped in before the world caught up.
Open series · Since 2022 · LA · London · Toronto · Palermo
One of the most in-demand creative experiences in LA, now global.
Hundreds of artists line up hours before doors open. Artists fly in from around the world. This is the front door of the community, the funnel that feeds every other format.
Community series · Since 2020 · Global
Intentional space to amplify women creatives.
Built in 2020 to ensure women artists had equal opportunity to be seen, heard, and developed. Not a sub-brand, a commitment. The room where women creatives lead the night.
Genre series · Alternative · Indie · Rock
The alt, indie, and rock lane.
A dedicated home for artists outside the mainstream pop/hiphop lane. Alternative, indie, rock, and genre-fluid performers who don't fit the standard open-mic profile.
Genre series · Funk · Soul · Dance
Funk, soul, dance, the groove lane.
For the artists whose music lives in the pocket. Funk, soul, disco, dance, and groove-forward performers get a dedicated room built around the sound, not squeezed into a general lineup.
Production · Ticketed · 500–5,000+ cap
Ticketed concerts, tours, and full-production runs.
Beyond the series: we produce full ticketed concerts, headlining runs, and tour support. Venue, talent, staging, sound, capture, end-to-end under one roof.
Brand partnerships
When the series goes outside our own walls, festivals, launches, campaigns. Selected collaborations below.
Featured partner
The largest hiphop festival in the world. We collaborated on artist discovery and experiential programming, bringing the Something Dope community and curation model into the Rolling Loud community.
When the formats that made Myles Smith, Lekan, and Genwunner plug into the stage that hosts every rap headliner on earth, that's how the next generation of artists gets seen.
The biggest hiphop festival in the world
Collaborated with Rolling Loud on activations tied to the largest hiphop festival on the planet. Artist discovery and experiential programming the festival couldn't get anywhere else.
Product launch · Vogue coverage
Ulta Beauty launch at The Lillian produced end to end by our team. 1B+ impressions, roughly $20M in earned media value, Vogue editorial. Creative, venue, custom fabrications, lighting, staffing, specialty talent, all ours.
For artists
Every format funnels through the same submission door. Tell us which series feels right, we'll take it from there.
Submit music →See it live
Upcoming events across every format, every city. The calendar is the community in motion.
See upcoming events →