History · The beginning
One hundred people on Hollywood Boulevard.
Something Dope For The People started on September 25, 2019 at Foxhole Hollywood, 6520 Hollywood Blvd, with around 100 people and mostly free tickets. Dabid, a founding member who also designed the flyers, and Drea Faux Real held down the decks, and Rokeaux sourced nearly the whole lineup because nobody wanted to perform for an unproven night.
Six weeks later, Flyana Boss performed together for the first time ever on the second Something Dope stage. By December the night was pulling more than 130 RSVPs and rolling its after party into Madame Siam.
The moments that mattered
Ranked against the rest of 2019, so the founding era competes on its own terms instead of against the years that came after.
Something Dope announced that its next event would land on a Saturday and confirmed that events would run every month. The post asked the community to refer artists of all sorts, opening the lineup to anyone the audience wanted to see perform. It closed with the familiar ask to bring a friend. The announcement set the monthly cadence the series would carry forward in Los Angeles.
On December 13, 2019 Something Dope announced that the following day could bring its first sellout. The caption reported more than 130 RSVPs for the after party at Madame Siam in Los Angeles and invited followers to come party. The lineup tagged in the post included Alma Lake, Criddle Clayton, Hxloboy, Ramajeroc, Dopecal, Emex, Ohh Patches and Justin Muzack. Coming less than three months after the brand launched, the post marks the moment the community outgrew the room and the night stretched into a second venue.
@alma_lake, @criddleclayton, @hxloboy, @ramajeroc, @dopecal, @emex, @ohhpatches, @justinmuzack, @madamesiamla
With over 130 RSVPs and an after party at Madame Siam, the December 2019 show comes within reach of the first sellout. The caption calls it an epic night and thanks everyone who came.
@Dopecal, @Emex, @Rama Jeroc, @Rich Price, @Hxloboy
After the December 2019 show, Something Dope shared an after party photo by Bundy McBuckets and asked followers how lit the night was and whether the brand should keep running after parties with Madame Siam. The post drew a run of comments, turning the recap into a decision the community helped make. It followed the announcement earlier that week that more than 130 people had RSVPed to the same after party, and it shows the brand testing whether the Los Angeles venue partnership deserved a permanent place in the format.
@madamesiamla, @bundymcbuckets
Emex closed out the Something Dope night in December 2019, and the brand followed up with a photo by Bundy McBuckets and a note telling followers to get familiar. He had been tagged in the lineup announcement for the same weekend, then took the final slot of the evening. The post is one of several artist spotlights the account published in the days after the show, each one crediting a performer by name and pushing new listeners toward their music.
@emex, @bundymcbuckets
The full year
28 moments in total, every one verified against the post it came from.
September 18 · early days
On Instagram ↗The very first post introduces Something Dope For The People as a monthly residency with live music, clothing pop ups, and art pop ups. The invitation is simple: come enjoy a great time surrounded by dope people.
September 25 · early days
On Instagram ↗The first Something Dope For The People event happens at Foxhole Hollywood, 6520 Hollywood Blvd, beside Playhouse. Around 100 people show up, mostly on free tickets, at a venue owned by friends of the brand. Great music, dope clothes and art, and great people from day one.
September 29
On Instagram ↗Something Dope shared a carousel of photos captioned DOPE ENERGY in the days following the launch of the series in Los Angeles. The post invited everyone who attended to tag the brand in their own pictures from the night, turning the audience into part of the archive. It closed by telling followers that the next date would be announced soon, which signaled that the night was built to return rather than stand alone.
October 29
On Instagram ↗Something Dope announced its next Hollywood event for November 6 and described what the night offered: a place to meet like minded creatives, enjoy music, and shop clothing and art. The framing set the evening up as a gathering as much as a show, pairing live performance with space for local makers to sell their work. The post kept the series moving toward its next date on the calendar in Los Angeles.
November 5
On Instagram ↗Something Dope posted a recap video from its previous event and used it to invite people to the next one, set for that Wednesday. The clip carried footage from the room, and the caption asked followers to come out and bring a friend. Word of mouth was the growth plan from the beginning, and the recap gave the community something to pass along with the invitation.
November 7
On Instagram ↗Something Dope shared a photo from its November event in Hollywood and captioned it with a line about how rare vibes like these are. The post carried the brand hashtag and served as one of several images the team used to document the atmosphere in the room the day after the night happened.
November 7
On Instagram ↗Something Dope announced a collaboration with Dope Cal, framing the pairing in the caption as one that only made sense. The post marked one of the earliest partnerships the young series brought into its Hollywood events, connecting the brand with another creative operating under the same word.
@Dope Cal
November 7
On Instagram ↗Something Dope posted a short video on the day of its Hollywood event, telling followers that doors opened at 7pm. The clip worked as a final reminder for the night, aimed at everyone who had seen the earlier announcements and still needed a nudge to show up.
November 8
On Instagram ↗Something Dope posted a photo of Mike Parker performing at its Hollywood event the previous day and wrote that he killed it. The caption paired his set with the line find yourself in something DOPE, a phrase the brand used as its invitation to artists and audience alike in its first months.
@Mike Parker
November 9
On Instagram ↗Something Dope posted a photo of DABID on the ones and twos from its Hollywood event, told followers to get familiar with him, and stated that the series was here to stay. The introduction gave the DJ a formal welcome to the growing community around the night.
@DABID
November 9
On Instagram ↗Something Dope posted a photo of Clancy performing at the most recent Something Dope For The People event, quoting the line whats your motive from his set. The caption credited him with taking the stage and gave the performance a place in the brand's record of its Hollywood nights.
@Clancy
November 10
On Instagram ↗Something Dope shared a photo from its Hollywood event with a caption about the vibes all around and a statement that the series was here to stay. The post continued the run of images the brand used to document the November night and to tell its audience that more dates were coming.
November 10
On Instagram ↗Something Dope shared a video of E Migs performing at its most recent event, noting that he brought the energy again after an earlier appearance. The caption told followers to get familiar with him and confirmed that events ran every month on Hollywood Boulevard, which gave the post double duty as an artist spotlight and a reminder of the schedule.
@E Migs
November 14
On Instagram ↗Something Dope posted a photo of Goth By Association getting down at the most recent Something Dope event. The caption kept the attention on the artist and the moment in the room, with no other details added. It sits inside the run of early autumn shows the brand was building in its first months, when the account began naming performers one by one and crediting them for the energy they brought. The post is a small piece of evidence of how the collective documented its stage from the start.
@gothbyassociation
December 16
On Instagram ↗Something Dope spotlighted artist, producer and songwriter Hxloboy after he performed at the brand's December 2019 night, telling followers to get acquainted. The photo came from Bundy McBuckets, the photographer covering the event. Hxloboy had been tagged in the lineup announcement for the same weekend, and this post gave him his own moment in the recap that followed. It reflects a habit the account kept through its first season, using the days after each show to name the performers who carried the room and point new listeners toward their work.
@hxloboy, @bundymcbuckets
December 17
On Instagram ↗Something Dope posted a crowd photo from its December 2019 night, shot by Bundy McBuckets, with a caption saying the dopest thing about the events is the people who come. The image carried the brand hashtag and put attendees rather than performers at the center of the recap. It is a short entry in the run of posts the account published after that weekend, and it captures how the collective described its own audience during its first few months of shows in Los Angeles.
@bundymcbuckets
December 17
On Instagram ↗Something Dope closed the recap of its December 2019 event with a photo by Bundy McBuckets and a caption reading good night, great times, then asked attendees to tag the brand in their own photos from the evening. The post carried the community hashtag and invited the room to keep the night going online. It stands as the sign off on a weekend that also produced a heavily attended after party, and it shows the brand gathering crowd footage from the people who were there.
@bundymcbuckets
December 19
On Instagram ↗Something Dope shared a carousel of Rich Price from one of the December 2019 nights, capturing him backstage before his set and then on stage during it. The caption credited him for delivering in both moments, and the post carried the brand hashtag that the community used to file photos and clips from the room. It was a straightforward performer spotlight from the run of events that closed out the brand's first few months.
@therichprice
December 19
On Instagram ↗Something Dope posted a carousel from Rama Jeroc's performance, calling the set too lit and inviting people to swipe through the images. The caption also asked attendees to tag the brand in their own photos and videos using the community hashtag, which was how footage from the room got collected and reshared. The post sat in the December 2019 stretch of recaps that followed each event.
@ramajeroc
December 20
On Instagram ↗Something Dope shared video of Dope Cal performing at the most recent event, shot by Cami J Fatat. The caption pushed the clip out and asked the community to send in their own footage from the night, which was how the brand built its early archive. The post reflected the pattern of the first few months, where each event was followed by performer clips credited to the people who filmed them.
@dopecal, @camijfatat
December 21
On Instagram ↗Something Dope posted a short teaser asking who was ready for the next event and promising an announcement soon. No date, lineup, or venue was named yet.
December 28
On Instagram ↗Something Dope posted a photo of Emex, Dope Cal, Real1nate, Sampson Beats and Ohh Patches together at the latest event, tagging them as the squad. The caption kept it simple and used the brand hashtag, marking the group as regulars in the room during the brand's opening months. Posts like this documented the community forming around the events as much as the performances themselves.
@emex, @dopecal, @real1nate, @sampsonbeats, @ohhpatches
The archive keeps growing