Drake FOMO Film Debuts New Music With Don Toliver and Yeat

Drake released Fear Of Missing Out, an hour-long self-funded film that went live on YouTube, Spotify, and Apple Music on September 15, 2026. The project premiered alongside a live event and packed in multiple new song debuts, none of which have been formally released yet. If you know Drake, that last part is temporary.

The film arrives at a loaded cultural moment. Earlier this week, Ella Langley's country crossover hit "Choosin' Texas" tied Mariah Carey's record for the longest-running number one in Billboard Hot 100 history. Drake, who has never been shy about his interest in chart records, immediately threw his own version into the mix. His take on the track interpolates the chorus over a dark, misty trap beat that sounds more like a moody personal project than a country collab. Don Toliver is on it too, marking the first time the two have officially collaborated in a released (or pre-released) capacity.

What Is Drake's FOMO Film and What Is on It?

Drake described FOMO as both "self funded surrealism" and "a story about making the absolute most of it all in one summer." The framing is loosely autobiographical, though the project functions more as a vehicle for new music and visual moments than a traditional short film. The runtime is an hour, the tone is cinematic, and the rollout strategy is pure Drake: drop everything at once, let the clips spread on their own.

Beyond the "Choosin' Texas" interpolation with Don Toliver, the film includes a second Toliver collaboration, a reunion with Yeat (the two previously linked on "IDGAF"), and a music video for "Cheetah Print," his Peggy Gou-sampling track with Sexyy Red. The Sexyy Red collab had already been in circulation, but the official visual treatment landed here first. Toliver had Drake as a surprise guest at his Toronto Scotiabank Arena show a few weeks back, where Drake performed Iceman material live for the first time, so the chemistry between them clearly carried into the studio.

Drake also teased a 2027 tour at the FOMO premiere event. No dates or markets have been confirmed, but given the volume of new music surfacing, a full campaign is the logical next move.

What the Drake FOMO Rollout Means for How Artists Release Music

The FOMO model is worth paying attention to if you care about how artists control their narrative in 2026. Drake bypassed the traditional single rollout entirely. No lead single, no press cycle, no radio adds. Instead he dropped an hour of content across multiple streaming platforms simultaneously, seeded clips to fan accounts, and let the conversation do the work. By morning, the "Choosin' Texas" interpolation, the Yeat collab, and the tour tease were all trending separately, each pulling its own audience into the same project.

For independent artists watching this, the lesson is not that you need a budget like Drake's. The lesson is that a unified creative object, a film, a visual project, a livestream, can do more storytelling work than a single release paired with a three-week rollout. The medium becomes part of the message. Packaging matters.

The individual tracks from FOMO have not been released to streaming yet. Given the size of the reaction, that is unlikely to last long. The "Choosin' Texas" interpolation alone generates enough search traffic to justify a formal drop, and Don Toliver's presence on two separate tracks suggests a proper joint project could be in the pipeline.

Sexyy Red remains one of the more reliable collaborators in Drake's orbit. Her run since "Rich Baby Daddy" has been consistent, and "Cheetah Print" sampling Peggy Gou's catalog is the kind of detail that opens the track up to a different listener base entirely.

Watch for the formal releases to surface in the coming days. If you want to stay on top of what's hitting before it lands on the blog, [keep an ear on Pass the Aux](/pass-the-aux) for early rotation picks. And if you're putting together your own project with a film or visual component, you can always [submit it here](/submit).