KATSEYE Drop 'Hootie Fruitti' Video From WILD EP

KATSEYE are keeping the momentum going from their WILD EP with the new video for "Hootie Fruitti," directed by Alfred Marroquin. The visual leans into a sweaty underground dance party concept, with a Latin-influenced beat that gives the whole thing a Brazilian carnival energy. Think warehouse heat, burst sprinklers, and five women who are absolutely not going to stop moving.

The clip features Daniela Avanzini, Lara Raj, Megan Skiendiel, Yoonchae Jeung, and Sohpia Laforteza, who appears despite having recently announced a hiatus from promotional activities to prioritize her mental health. Charter member Manon Bannerman is also currently stepping back from the group. The video does not dwell on any of that. It just lets the music do what it needs to do.

What Is the WILD EP and Where Does 'Hootie Fruitti' Fit?

WILD is KATSEYE's third EP, following 2025's Grammy-nominated BEAUTIFUL CHAOS. "Hootie Fruitti" is the third single from the project, coming after "PINKY UP" and "Animal," the latter of which was co-written by Ed Sheeran. That is a pretty serious run of singles for a group that is still building their catalog, and the Sheeran co-write on "Animal" signals the kind of industry co-signs that push groups into longer-term staying power.

The song itself is built around a chorus that is intentionally absurdist: "Hootie fruitti, Hootie fruitti, Hootie fruitti, Hootie / I know you like that." It works because the production underneath it is hard-charging and hypnotic rather than novelty. The lyrics leading into that hook are more grounded, with lines about commanding a room the moment you walk in. The tone is confident without being self-serious, which is exactly right for this kind of video.

Marroquin's direction leans into color and texture. The group starts the video fighting off the heat before surrendering to the beat entirely. Primary-colored swimwear, a car-trunk pool, slime, Tic Tacs, and a warehouse full of dancers watching them work. The sprinklers coming on mid-video is the kind of production detail that looks spontaneous on screen but takes real vision to execute.

What the WILDWORLD TOUR Means for KATSEYE's Momentum

KATSEYE's WILDWORLD TOUR kicks off September 1 at Dublin's 3Arena, which is a real venue for a group at this stage of their arc. For fans who want the live experience sooner, the concert film KATSEYE: WILD HEARTS is currently playing in 1,700 cinemas across more than 60 countries. That kind of theatrical rollout is not standard for most pop groups at this level. It signals that HYBE is treating this as a global priority, not just a K-pop adjacent experiment.

The combination of a Grammy nomination for BEAUTIFUL CHAOS, an Ed Sheeran co-write, a worldwide theater film, and a tour that opens in a major European arena puts KATSEYE in a different conversation than they were even a year ago. The hiatus situations with Laforteza and Bannerman introduce some uncertainty, but the group's output has not slowed down.

For independent artists watching this rollout, there is a real lesson in sequencing here. KATSEYE has dropped three singles before the EP has had time to cool, each one with its own visual identity. The concert film gives the project a theatrical anchor. The tour gives it a live anchor. Every piece of content points to the next one. That is intentional and it is working.

If you are a creator building your own rollout strategy and want to connect with others doing the same, submit your project to our community or check the events calendar to find spaces where this kind of thinking is happening in real time.

Watch the "Hootie Fruitti" video and then pay attention to what KATSEYE does next. If the WILDWORLD TOUR continues to sell the way it should, the fourth EP conversation will start before this one has finished its run.