Maluma and Quevedo Join Billboard Latin Music Week 2026

Billboard Latin Music Week 2026 just got a serious upgrade. Maluma, Quevedo, Bebeshito, Aria Vega, DJ Conds, Rey Tony, Helabusador, and Wow Popy have been added to the roster for the event, which runs October 19 through 22 at Faena Forum in Miami Beach.

This is the 37th edition of the conference, and it is not slowing down. The week brings together artists, executives, and industry players for panel conversations, live showcases under the Billboard en Vivo banner, and the kind of networking that actually moves careers forward in the Latin music space.

Who Is Already Confirmed for Latin Music Week 2026

The new additions join a lineup that was already stacked. Fuerza Regida, Pitbull, Trueno, Ryan Castro, Rawayana, Lola Indigo, Kany Garcia, Jay Wheeler, Jessi Uribe, Paola Jara, Greeicy, RaiNao, and Zhamira were all announced earlier, with more names still to come.

On the business side, the executive presence is just as notable. Tommy Mottola, Rebeca Leon, Rob Jonas, Walter Kolm, Nat Pastor, Jorge "Pepo" Ferradas, and Victor Gonzalez are among the industry figures confirmed to participate. That combination of chart-level talent and boardroom-level decision makers is exactly what makes Latin Music Week different from a standard festival or awards show.

Billboard Latin Music Week has become the definitive gathering point for the Latin music industry, and the 2026 edition is shaping up to be the most global version yet. Quevedo, the Spanish artist whose 2022 breakout "Quevedo: Bzrp Music Sessions, Vol. 52" with Bizarrap became one of the most-streamed Spanish-language songs in Spotify history, signals how far the event's reach now extends beyond the Americas. Maluma, a long-established global figure in reggaeton and Latin pop, brings mainstream draw that keeps the event anchored in commercial relevance.

What the Awards Ceremony Looks Like This Year

The week closes out on October 22 with the 2026 Billboard Latin Music Awards at the James L. Knight Center in Miami. The ceremony will broadcast live on Telemundo and Peacock, giving the event both linear and streaming reach across the US market.

Billboard's co-chief content officer Leila Cobo put it plainly at last year's press conference: "Latin music is bigger than ever, it's more global than ever. Around the world, it's the genre that has grown the fastest." That context matters. This is not a niche industry summit. It is a week-long event reflecting a genre that has reshaped how major labels, streaming platforms, and global pop operate.

For independent artists and creators working in or adjacent to Latin music, the panels and showcases represent a real window into how deals get made, how careers get built internationally, and which direction the business is heading. The Billboard en Vivo showcases in particular have historically given emerging talent direct exposure to the executives and media in the room.

Registration and full programming details are available at BillboardLatinMusicWeek.com. More talent announcements are expected before October, so keep watching the lineup.

If you are an artist or creative professional looking to connect with the broader music industry, [check our events page](/events) for live coverage and related programming we are tracking heading into fall.