Stray Kids THIS & THAT Wins Billboard Best New Music Poll

Stray Kids just let the numbers do the talking. Their new eight-song collection THIS & THAT took this week's Billboard Best New Music poll in a landslide, pulling 85% of the vote over competition that included Karol G, a Madonna and Kylie Minogue collab, FLO, and several others. That is not a close race. That is a statement.

The set dropped via JYP Entertainment and the REPUBLIC Collective, and it opens with "RUN IT" before moving into the self-assured title track, which also arrived with a music video. That video has already crossed 62 million views on YouTube since Friday. The "this & that, this & that" refrain is exactly the kind of earworm that travels fast, and clearly it did.

What THIS & THAT Means for Stray Kids' Chart Run

The full tracklist rounds out with "After You," "FARMING," "I Do," "Way Out," "Back Then," and a Festival Version of the title track. Eight songs, clean and intentional. No filler padding.

Charts are still incoming since the project just dropped, but context matters here. Every Stray Kids studio entry on the Billboard 200 since 2022's ODDINARY has debuted at No. 1, running through DO IT in 2025. That is a streak with real weight behind it, and THIS & THAT is next in line.

For anyone tracking where K-pop sits in the global music conversation right now, Stray Kids are one of the clearest data points. Fan engagement at this level, combined with a consistent chart record, is not an accident. It is an infrastructure built over years of releases, touring, and direct connection with a dedicated audience.

Independent artists and small labels watching this should clock the release structure here. A focused eight-track project, a lead single with a music video ready on drop day, and a visual that crossed 62 million views before the weekend ended. The rollout is as deliberate as the music.

We will be watching where THIS & THAT lands on the Billboard 200 when first-week numbers come in. If the pattern holds, another No. 1 debut is on the table.

If you want to stay up on major drops and what is moving in music right now, check out [Pass the Aux](/pass-the-aux) for our ongoing playlist coverage.