Unidos por los Nuestros Benefit Concert Raises $1.37 Million

The Unidos por los Nuestros benefit concert cleared $1.37 million in total fundraising for communities hit by recent earthquakes in Venezuela and Colombia. Organizers confirmed the final number to Billboard on August 18, two days after the live event wrapped at Miami's Kaseya Center.

The concert drew more than 30 artists to the stage on August 16, including Marc Anthony, Feid, Chayanne, Luis Fonsi, Ricardo Montaner, Gilberto Santa Rosa, Chino y Nacho, Jay Wheeler, Silvestre Dangond, Gente de Zona, Mau y Ricky, Olga Tanon, Piso 21, Elena Rose, Lasso, and several others. That is a serious lineup by any measure, and the fact that it came together this fast says a lot about how the Latin music community moves when it decides to move.

The initiative originally launched as Unidos por Venezuela in response to the magnitude 7.2 and 7.5 earthquakes that struck the country on June 24. After a magnitude 7.5 earthquake hit Colombia on August 10, organizers expanded the campaign's scope to cover both countries. The funds raised will go toward food, medical care, shelter, child protection, mental health services, education, and infrastructure reconstruction.

How the Campaign Was Built and Who Made It Happen

The concert was produced and led by CMN, Maestro Cares Foundation, TelevisaUnivision, and PIMIENTO Entertainment, with additional support from iHeartRadio, Spotify, Creative Link, EB Public Relations, and Arco Entertainment. That coalition of partners meant the event had serious distribution muscle behind it: beyond the live show at Kaseya Center, the campaign ran a televised and digital broadcast, an international telethon, and multiple donation channels including QR codes, text donations, and online contributions.

Felipe Pimiento, co-founder of the initiative and executive producer, put it plainly when he spoke to Billboard ahead of the show. "We know how to make music, promote music and organize concerts, and this is our way of contributing a little grain of sand to help all those affected in Venezuela and Colombia." He also acknowledged the political complexity of raising funds for Venezuela specifically, noting that transparency in how money gets distributed was a priority from the start. "We understand that we are raising funds from the public and want to ensure that the process is very transparent and carried out correctly to help those most in need."

That kind of institutional accountability matters. Anyone who has watched well-intentioned celebrity benefit moments fall apart in the logistics phase knows that the distribution question is where these campaigns succeed or collapse.

Why This Moment Matters Beyond the Dollar Amount

The $1.37 million figure is significant on its own, but the larger story here is the infrastructure that made it possible. TelevisaUnivision's broadcast reach, Spotify's platform support, and the collective draw of a roster that spans generations of Latin music fans turned what could have been a regional moment into an international fundraising campaign.

For independent artists and creators watching this, the blueprint is worth studying. The benefit was not built around one superstar carrying the weight. It was built around a coalition. Feid is one of the biggest names in Latin music right now, sitting comfortably in global streaming conversations. Marc Anthony and Chayanne have multi-decade audiences. Artists like Jay Wheeler, Elena Rose, and Joaquina bring younger and more digitally native fans into the same room. The mix was intentional, and the result reflected that thinking.

Maestro Cares Foundation, co-founded by Marc Anthony, has a track record in Latin American humanitarian work, which gave the campaign organizational credibility beyond the music side. That kind of established nonprofit infrastructure is what separates a benefit concert that actually delivers from one that generates buzz and then goes quiet.

For anyone in the independent creative space thinking about how music and community intersect, this is a model worth tracking. If you are working on your own projects at that intersection of culture and community impact, you can always [share your work with us](/submit) or check out what is happening locally at [our events page](/events).

The full accounting of how the $1.37 million gets distributed across Venezuela and Colombia relief programs will be the real follow-up story. Pimiento's emphasis on transparency suggests organizers know that the fundraising headline is only the first chapter.