Myles Smith
First US performance at our Open Mic. Now Brit Award winner, 100K+ ticket tour, Ed Sheeran world tour, SoFi Stadium.
Partners deck · Confidential
Put your brand
in the room.
Something Dope's Open Mic residency at The Peppermint Club, Los Angeles. A recurring monthly room of artists, peers, and industry shaping the next wave.
- Events running since
- 2019
- Global footprint
- 20+ cities
- Artists through the door
- 1000s
- Cadence at Peppermint
- Monthly
The opportunity
The room where artists,
peers, and industry meet.
Something Dope is a global community built to discover, develop, and elevate independent artists. The Open Mic is our flagship discovery format. It runs monthly, internationally, and has produced some of the most important early breaks in independent music.
Now it lives at The Peppermint Club, an iconic Los Angeles venue, every month, with industry, label, and tastemaker attendance.
For sponsors, this is a high-signal, low-clutter room. Activations live alongside performances rather than inside ad breaks. Recap content is editorial, not banner-driven.
Who's in the room
- —Independent artists who already have momentum
- —Label A&R and management scouting next
- —Music journalists and editorial publications
- —Peer artists, producers, and creative directors
- —LA's culture-active audience, fans first
Track record
Artists who came
through this format.
The Open Mic format has been the launchpad for artists across genres. Sponsors share the win.
Lekan
Walked in at ~300 monthly listeners after a Pass The Aux. Came through the Open Mic next. Now an international touring artist.
Genwunner
Discovered at an Open Mic. Went viral. Crowdfunded ~$20K. Completed a 20 city tour, self funded.
Flyana Boss
Some of their earliest live performances happened through Something Dope. Now signed and touring.
The venue
The Peppermint
Club.
An iconic Los Angeles venue. Intimate, design-forward, with a long history of live music and tastemaker attendance.
- · Los Angeles, California
- · Capacity sized for high-signal audience density
- · Stage-forward layout, no barrier between artist and crowd
- · Built for content capture and live performance
Sponsorship tiers
Two ways
to be in the room.
Quarterly · 3 nights
Supporting
Brand-of-the-night across a quarter. Strong presence without exclusivity, perfect for product or campaign launches.
- —On-site signage at three consecutive residency nights
- —Logo placement on three night-of recap rolls
- —One activation moment per night
- —Mention in pre-event email to the SD community
- —Photo and video deliverables from each night
Per night
In-kind / Activation
Bring product, service, or experience to a single night. Built for tastings, custom drink menus, photo activations, or content shoots.
- —On-site activation footprint at one residency night
- —Logo callout in the night's recap
- —Photo and video deliverables from the activation
- —Direct line to artists in the community for content collabs
Investment ranges available on request. Custom partnership structures welcomed.
Activations available
Build the moment
that fits your brand.
●
Custom cocktail or drink menu (built with alcohol or spirits sponsors)
●
Branded lounge or VIP area
●
Photo activations and branded content capture
●
Pre-show artist meetup with sponsor team
●
Co-produced video content with featured artists
●
Product placement on stage and in recaps
●
Brand integration into Open Mic raffle ticket
Next steps
Let's build
the right partnership.
Reply with your goals, timing, and any product or moment you're looking to bring into the room. We'll tailor the partnership and send a proposal back within a week.