Bands at NAMM Submissions Are Open Through September 16

Apply to Perform at The NAMM Show

Bands at NAMM opened submissions on August 6, 2026, giving artists a window to apply for a live showcase slot at The NAMM Show. The submission deadline is September 16, 2026, and applicants will be notified of their selection status by October 28, 2026.

The NAMM Show runs seven stages and draws tens of thousands of music and industry professionals, according to the organization. Anyone wanting to perform must go through the formal submission process; there is no other path in.

What Selected Artists Receive

Artists chosen by the Bands at NAMM selection committee get:, A NAMM Show badge for each performer and guest (listed value: $300), A $50 gift card to The NAMM Store per performer, Access to education sessions during the show, Access to networking events and The NAMM Show App, Exposure to attendees including music industry professionals and media

Why It Is Worth Knowing About

For an independent artist, a NAMM showcase is one of the few ways to get in front of a concentrated room of label reps, gear brands, music educators, and press without needing an existing industry relationship. The badge alone, which covers access to the full show floor, carries a stated value that makes the application worth the time if performing in that environment fits your goals.

"NAMM feels like a place where curiosity and respect for sound live side by side," said NiNi, a traditional Chinese folk artist, in a quote provided by NAMM.

Key Dates, Submissions open: August 6, 2026, Submissions close: September 16, 2026, Notifications sent: by October 28, 2026

To apply, visit the Bands at NAMM submission page on namm.org. NAMM is based at 5790 Armada Drive, Carlsbad, CA.